Public & Media Relations

Communications Strategy for Business to Business Marketing

Wondering what exactly corporate communications and public relations are, and why you may need them? It’s not just about press conferences for rock stars and paparazzi. It’s how your public (clients, customers, publishers and media) views you, your product, service and business practices.

Corporate Public Relations

Reputation management strategies can better mould your image for the public and media with some carefully planned business image consolation. Whether you need crisis communications to help get you through negative press coverage, or you are trying to get media exposure, Big Shoe Marketing knows how to get you in, or keep you out of the spotlight through;

  • Media training
  • Article marketing
  • Press conferences
  • Product launches
  • Social media strategy and planning
  • Customer reviews and testimonials
  • Press and media kits
  • Showing you how to get published in a magazine

Through the continued development of communication channels, word of mouth has more weight now than ever before. It’s not just about getting your name out there; it’s about making sure your name IS out there, and in the right light. Online brand marketing strategies can make the different between one unhappy customer’s opinion clouding public perception of your business, or hundreds of satisfied clients raving about your service or product. If it’s too much to wrap your head around, let our PR specialists work to develop a public relations plan designed for your needs.

Contact us today to get started.

#3621, 10405 Jasper Avenue
Edmonton, Alberta
T5J 3S2 Canada

Tel: 1-780-760-0492

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